Plenty of clubs talk about getting a liquor license and decide it's too complicated. Charlie Ernst, President of Southport Croquet Club, took it on. Southport now runs a small bar from a fridge with a Square reader for payments, 25 hours of trading a week. License fees come to under a thousand dollars a year.

A minute and a half. Watch on CroquetVideos

The numbers

ItemDetail
License typeRestricted club license first → full club license after 12 months
Trading allowance25 hours per week, days and times nominated by the club
Restricted license cost~$500 per six-month period (12-month requirement before applying for full)
Full license cost~$700 per year
Trading hours chosenFriday afternoon + evening, Saturday afternoon + evening, Sunday, some weeknights
HardwareDedicated fridge with a limited stock; Square reader for payments — no cash on site

Why bother

"Because we wanted to improve the social interaction within the club, we decided that it would be a good idea to get a liquor license so that we could actually legally sell alcohol." — Charlie Ernst

Players were already sitting around after a game wanting a drink. Some brought their own esky, plenty didn't. The bar arrangement removed the friction.

The administrative trick

"They pay for it through our Square reader, so we don't keep cash on site. It makes it simple and easy. It makes it easy for the treasurer to account for it every week or every month." — Charlie Ernst

Same logic as the club's technology adoption. The reason for choosing Square over a cash tin isn't customer experience. It's that the treasurer doesn't have to count, lock up, bank, or reconcile anything. The bar just produces a weekly statement.

The economics

"With the amount of alcohol that goes through our fridge, that's very quickly recovered." — Charlie Ernst

$500 to $700 a year against the markup on a fridge that turns over weekly. The license pays for itself before the social return is even counted.


One line to take to your committee

Restricted club license, 25 trading hours a week mostly Friday-to-Sunday, a fridge, a Square reader, no cash. Around a thousand dollars a year in license fees, recovered through markup. Southport has been running it for long enough that the application path is now known.


On the cut

Clip itself was already edited. The decision for the page was to put the numbers in a table at the top so a reader can work out in ten seconds whether this is achievable for their club. License fees and trading rules vary by state — Queensland figures are noted below.

About this post. Charlie Ernst is President of Southport Croquet Club. License rules vary by Australian state. Figures above are Queensland, current to Charlie's most recent renewal. Confirm with the Office of Liquor and Gaming Regulation for your state before applying. CroquetClaude pulled the quotes and structured the facts. The words and the numbers are Charlie's.