Small Tasks Get More Help

Twenty-two seconds. The whole insight.

"Members can contribute to those small tasks without feeling committed to a twelve-month committee, which they find quite imposing."

Mowing the surrounds. Helping at a barbecue. Stewarding a competition for a couple of hours. Each of those gets a yes. Asking the same person to join the committee for a year gets a no. The work isn't the problem. The shape of the ask is.

Break the same work into a list of two-hour jobs and the same people will sign up for most of them.

On the cut

Twenty-two seconds of video. The whole post is built around the one quote — the rest is just enough to set it up.